deFarm’s Social Layer: Gamification in Design.
The current model for the social internet is destination-based, which means that in order to interact with others, we have to stop what we are doing, switch to a social media app or site, and then start sharing and interacting with others. As a result, social media platforms have become bustling hubs in the city center, while other websites have turned into dull shops in the suburbs. Unfortunately, these suburban shops lack the energy and liveliness of the city center malls.
Now, let's consider a different approach that draws inspiration from urban planning. The idea is to design cities that prioritize people and walkability. The streets would be similar to those found in modern European cities, where you can find a mix of shops, homes, and parks. The vibe is lively, with people moving around, and you might even bump into a friend while shopping or just blend into the crowd.
This is precisely the atmosphere that deFarm strives to create. We want you to imagine deFarm's Social Layer as a vibrant European city with every user having their own store on the main street. We empowers users to create their own unique spaces (or farms), each is a personalized corner reflecting your individual idea/strategy. All of this is what we called the Social Layer.
deFarm consists of two major components: the Social Layer and the Asset Management Layer. Our platform's Social Layer concept encompasses all aspects of user interaction. To us, connectivity is not just a feature, but a fundamental component that shapes our entire ecosystem.
In our previous blog post, we have introduced you to Seed, the primary component of deFarm’s Social Layer. In this blog, we will continue dive deeper into the structure of this new social connectivity, where gamification takes center stage in our design system.
What is Gamification?
Gamification is the integration of game-like elements, mechanics, and design techniques into non-game contexts or activities to enhance engagement, motivation, and participation.
Play is a natural part of our lives, creating a space for learning, growth, and personal development. That's why gamification has become a powerful tool for making life more engaging. It goes beyond just boosting productivity; the psychological benefits of gamification touch various aspects of our lives.
A standout advantage of gamification is its ability to promote social interaction. Playing games with others allows us to share experiences, build relationships, and learn together. This not only makes the experience more enjoyable but also expands our social networks and hone our communication skills.
A crucial psychological benefit of gamification lies in its ability to provide strong motivation to complete tasks. Whether it's the sheer fun of play or the psychology of game elements like scoring systems and leaderboards, gamification encourages us to stay focused and work toward our goals. Moreover, it boosts self-esteem by offering incremental achievements and recognition, fostering a sense of accomplishment and satisfaction that contributes to overall well-being and happiness.
One major issue with crypto project today is that user contributions are often undervalued or incentivized only for the short term. Existing solutions, such as Gleam giveaways, Telegram airdrop bots, or Galxe-liked platforms, often rely on a transactional "Do THIS and you WILL receive THAT" mindset. This approach, while initially effective, fosters a culture of short-term engagement dominated by FOMO, leaving a noticeable gap in the market for more sustainable alternatives.
Fortunately, gamification has emerged as a robust solution to address these challenges. By leveraging the natural human tendency towards play, gamification offers effective incentives for user participation. This approach results in the creation of more engaged, productive, and sustainable communities.
At deFarm, we recognize the potential of gamification and have implemented this concept in every corner of our project. We call it the Interactive User Experience.
deFarm’s Interactive User Experience
The deFarm’s Social Layer is built on principles that revolve around clout, reputation, and engagement. With Seed in the center and the Social Point System backing every action.
Seed, as we explained in the previous blog, is a creator token whose value is tied to one’s reputation and performance within deFarm’s ecosystem. Each user on deFarm has a unique "Seed". This Seed is not just a token; it's a key that unlocks exclusive features and privileges within the deFarm community.
The Social Point System is a gamified approach to encourage users to actively participate in various activities on the platform. Users earn Social Points by performing actions like buying or selling Seeds, creating farms, and joining farms. These points contribute to leveling up, unlocking rewards, and showcasing an individual's commitment and engagement.
The leveling system is a progression feature where users ascend through different levels based on their accumulated Social Points. Each level brings unique rewards, such as avatars, mystery boxes, and even cryptocurrency airdrops. This system adds a sense of achievement and advancement to the user experience.
The magic is simple: The more you delve into deFarm, the richer the benefits and rewards you reap.
But we don't stop there. Streak Boost adds a layer of continuity to your experience. It's not just about individual actions; it's about maintaining streaks of consecutive engagement. Consistency pays off with boosted experience points and potential token rewards.
In addition to leveling, the Achievement System recognizes and rewards users for specific accomplishments. Completing tasks and meeting certain criteria unlock badges, providing users with a tangible representation of their achievements. These badges can be displayed as a form of recognition within the community.
A tangible journey awaits every deFarm user.
Buy a seed, create a farm, invest in others – each action earns Social Points, propelling you towards new levels of achievement. Hit level 4 for a Mystery Box; reach level 11 for an automatic $DEF airdrop. The thrill is real, and the rewards are yours to claim.
But it’s not just about competing; it’s about personalizing your deFarm identity. Your personalized profile page allows you to showcase your uniqueness, expressing yourself in a way that connects with others on a more individual level.
And as if that wasn’t enough, the Leaderboard system introduces a competitive edge. Stand out as an efficient manager or investor, and you could find yourself on the leaderboard, with the chance to be rewarded with $DEF tokens on a monthly basis. It’s a showcase of skill, a testament to your acumen within the vibrant deFarm community.
In the world of deFarm, your journey is not just financial; it's a gamified experience, a narrative of engagement, accomplishment, and personalization.